For businesses that make to order

Sell what you can make, not what you can list

A customer asks for more. Your website can say yes.

Shoppers tell your store what they need, in their own words. Specify turns that into a clear request you can check. You see what you can make, what to ask, and what to offer. You stay in charge of every answer.

Create your store Try the demo

Creating a store costs nothing today. Billing is not switched on yet.

We never show a price no one has approved. Same for promises.

This fits many kinds of business. Furniture built to size. Rooms fitted to plan. Goods made to order. Any place where the customer says what they need first.

Original customer requirement Catalogue blind spot, not yet evaluated

We require approximately 18 metres of school lockers with integrated benches, delivered in two phases. The new area must open before 15 August.

Integrated bench configuration
Not represented
Approximate 18-metre run
No standard configuration
Two-phase delivery
Not selectable
Opening before 15 August
Cannot be assessed online

An empty result here would be a Premature No. The website ran out of catalogue. The business may not have run out of options.

Nothing about the factory changed. The website just stopped deciding on its own. That is the whole shift.

Founding partners

Or pay nothing while we learn from you.

We are looking for founding partners in the sectors we have not proved yet. We cover the platform and our own work while the partnership runs. In return we learn how this holds up in a business like yours.

See what that involves

Try it

This is a Specify storefront, running.

Different businesses, one platform. They all let a customer describe what they need instead of choosing from what has already been published. Pick one and use it as a customer would.

Built-in storage sold by dimension, material and installation rather than by SKU.

https://furniture.specify.digital Open full screen

Your sector is not one of these yet. Become a founding partner

Things worth trying

  • Ask for a run length the catalogue does not list
  • Change the material and watch the constraints update
  • Request a delivery date the store cannot confirm

The Premature No

Did the business say no? Or did the website just stop knowing what to do?

A Premature No is a request turned away too soon. The business never really looked at it.

It can look like an empty search result. Or a filter with no match. Or a product page with no way to ask for more. The website hit the edge of its catalogue. It treated that as the edge of the business.

A Premature No does not mean the request was possible. It means the answer came before anyone could know.

Demand-driven commerce does not mean making anything a customer asks for. It means a real request gets a real look first.

The same Premature No shows up in many trades. It hits anyone who builds, fits or supplies to order. The catalogue is smaller than the workshop.

Catalogue-led commerce

Customer requirement
Search, filter or configure
Published option not found
Empty result or generic form
Premature No
  • Demand outside catalogue vocabulary is invisible.
  • Viability is not evaluated.
  • Alternatives are not explored.
  • The reason for rejection is not recorded.

Where this goes

A website that knows what your business can do.

Most of what you can make never reaches your website. Specify is built to change that.

Four things make it work. A Structured Opportunity turns a loose request into something you can answer. A Capability Map holds what you can really make. A Constraint Record holds the rules that apply. A Decision Record keeps the answer and the reason for it.

Each one is a plain document your team can read. Together they are how a website starts saying yes to real work.

See where this goes

Let your customers ask for what they really need. Then decide what you can make of it.

Create your store Or pay nothing as a founding partner