Sectors: custom interiors
A made-to-measure interior is decided before it is made.
A fitted kitchen, wardrobe or built-in storage is planned in detail before anything is cut. None of it can be sent back. With Specify, a customer specifies it within what the workshop can build. So the first meeting starts from sizes, materials and finishes, not a blank page.
What makes it hard to sell, and how Specify is built for it
A fitted interior is measured, drawn and quoted before anything is made. None of it can be sent back. Each problem is set beside how Specify is built for it.
In the trade
The business measures the room
The business measures the room itself before a fitted kitchen or wardrobe design is fixed. A piece cut to a wrong size fits nowhere else. The customer's own sizes are where the first meeting starts.
In Specify
Sizes within what the workshop can build
A customer picks a length, width or depth to the centimetre, within the maker's limits. They pick from the materials and finishes the workshop offers. The customer is told when a size is outside them. The first visit starts from a specification in the workshop's own terms.
From the fitted-wardrobe demo: a width, height and depth within what the workshop builds. Then the front, the handles and the doors. The picture follows the choices. In the trade
The date waits on materials
Materials are often ordered in for the job. A special build starts only once the drawings are approved. So a date promised before the material is confirmed moves when the material is late.
In Specify
Materials, finishes and their lead times
Woods, fabrics, finishes and hardware are set down once, as what the maker offers. Each one that has to be ordered in has its own lead time. So the date follows the choices.
In the trade
Nothing made to measure comes back
EU consumer law excludes goods made to the customer's specification from the right of withdrawal. Its own example is tailor-made curtains.
In Specify
Rules between choices, with the reason
A combination the workshop will not make is refused before anyone pays. The customer reads a message, and the reason stays with the maker.
In the trade
Customers ask for what is not offered
By message, customers ask for a depth, wood or handle the maker does not list. The answer is worked out again each time.
In Specify
Requests beyond the catalogue are kept
The request is kept with everything the customer chose. The maker answers it once. The answer is kept for the next customer who asks. And the maker can see what customers keep asking for.
Make kitchens, wardrobes or fitted storage to measure?
Give us your website's address. We build a preview of your store from your public catalogue. Your own products are in it. Nothing is charged. We also take 3 founding partners in each sector. We build with them on their real demand.
Sources
Public sources for the rules and practice above.