Pilot partners
We need a first business in your trade more than you need us.
Specify is built for eleven trades, with a demo store in ten of them. What none of them has yet is a real business running on it. That is what a pilot partner is.
Three of the ten demo stores.
What a pilot partner gets
Better terms, and the work done with you.
- Better terms than our standard plans, agreed with each partner.
- Your store, set up with you: capability modelling, getting your real enquiries into a structure, storefront work, integration with what you already run.
- The founders, directly. You talk to the people who build Specify.
The terms run for as long as the partnership does, and what they include is set out in a written agreement with each partner.
This is not a discount for signing up early. It is an exchange.
In return we learn how Specify holds up in a business like yours. That is the part we cannot buy anywhere else: we are pre-customer, and we cannot learn where demand-driven commerce is commercially significant from a demo.
What a pilot partner commits to
Four things in return.
We would rather you say no to one than agree to all four loosely.
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A recurring conversation
A standing call at a cadence you set. Not a survey, and not a testimonial: the specific things that did not work, while they are still fresh.
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Real customer enquiries
Redacted examples of requests your catalogue cannot express. This is the raw material the product is built on, and no demonstration substitutes for it.
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Someone who can approve capability
A named person internally who can say what the business is genuinely able to deliver. Without them a Capability Map cannot be validated and the work stalls.
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A reference once there is something to reference
Agreement in principle to be named later. Any specific use of your name, logo or story is agreed separately in writing, each time.
How the pilot works
Three steps, and the first one is an email.
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Join the list
One email and a sentence about what you sell. We will tell you when we are opening your trade. That is the whole commitment.
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Make the case, if you want a place
A short application asking what your customers ask for that your website cannot express, and what we would learn from working with you specifically. We read every one.
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A written agreement, or a straight no
Acceptance is by a separate written partnership agreement, which sets your terms. Nothing is provided to anyone before that exists, and we would rather decline early than string anyone along.
The list records interest, not a position. There is no queue and nobody is ahead of anyone.
We intend to take 2 pilot partners in each trade.
You describe your trade in your own words, because Specify is defined by a commercial shape rather than an industry list.
- Customers who ask for outcomes
- Capability that exceeds the published catalogue
- Decisions that need a person
Where one trade ends and another begins is our judgement, and we will tell you how we grouped yours.
Tell us what you sell.
Two fields. We will let you know when we open your trade, and you can make the case for a place in the pilot now or later.
Joining the list or applying records your interest. It does not create an account or a contract, and it does not entitle you to anything. A pilot partnership starts only with a written agreement, which sets out the terms agreed with that partner and what they cover. Nothing is provided before that agreement exists. The terms are agreed for one business and cannot be transferred to another.